Dressing The Baddest Dancers In The Game
Often times concerts are so well orchestrated that we might not really notice each individual dancer. We tend to be so heavily focused on the entire picture or the star artist. I mean, if you've ever been to a Beyonce concert, it's a challenge in itself to keep your eyes off of the main attraction that IS Miss Carter. However, allow me to invite you to take a closer look at the dancers behind Beyonce, Taylor Swift and more recently Normani!
I was asked to design performance pieces for the opening act of Arianna Grande's "Sweetener" Tour. That opening act is non-other than Normani, who rose to stardom with multi-platinum selling girl group Fifth Harmony. Normani reached out directly with just a few days notice and asked for a new look for her all-girl dance crew. I sent her images of our vinyl styles and together we created custom cropped turtle neck tops paired with our Touch Vinyl Leggings and custom Vinyl Belts as seen on the Kissed the DJ Skirts.
Once the styles were approved for production, I was sent a single image of the dancers in sweatpants and loose t-shirts; of which gave no indications to their body shape. Along with the photograph, were very rough sizes ranging 2-4, or 4-6 with no measurements. With little time and no way of fitting the girls because they were out of state and already on tour, I collected images from each girls Instagram and watched their dance videos in order to accurately guess as to their measurements and body type. It was nerve-racking, to say the least because I’ve never made dance attire. Questions like, will they be able to move freely in this? Will they sweat in this? Can they kick, split, and twerk in this? When they were finally finished and shipped, I was nervous that they wouldn’t even wear them because it simply wouldn’t fit.
Hi Muehleder. . . your work is so beautiful, thank U for making this five girls that I love so much looking this fine
Iona Marques on